Author Archives: bermanevansretail

Localizing Promotions

Posted on July 11, 2012 by bermanevansretail

Jon Schepke writes in Chief Marketer that: “According to BIA/Kelsey, 90 percent of consumers use search engines when researching products or services in their local area. Because of this shift in local search commerce, Google began more aggressively promoting local … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , | Leave a comment

E-Gift Cards: The Impact on Consumer Loyalty

Posted on July 11, 2012 by bermanevansretail

E-gift cards are gaining in popularity. According to Promo’s Patricia O’Dell: “Marketers of loyalty programs are discovering the value in E-gift cards as a way to deliver instant gratification once a particular threshold is met, to say thanks or apologize … Continue reading →

Posted in Part 1: Overview/Planning, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Retail Redefined – Investing for Success Through 2015

Posted on July 11, 2012 by bermanevansretail

Click the image to access this Retail TouchPoints report sponsored by Junction Solutions: “The report will help retailers plan and prioritize around emerging trends from now through 2015.”

Posted in Part 1: Overview/Planning, Part 8: Putting It All Together | Tagged , | Leave a comment