Most firms recognize that online customer reviews are quite important. They can sometimes greatly stimulate sales or negatively impact them. This is certainly true for companies selling through Amazon.com.

Given the importance of online reviews, reading the recent article on “Funniest Amazon Product Reviews of All Time… Or At Least Today” by Tim Parry for Multichannel Merchant is a good tension reducer — at least for those not getting slammed by past reviews.

Here’s an excerpt from Parry: “UFO-02 Detector: One Star is Too Much for This Product. ‘I don’t know if this is a scam or if mine was broken, but it doesn’t work and I am still getting abducted by UFO’s on a regular basis.'”

Click the image to read more of Parry’s picks.