Which Retailers Are the Kings of Social Media?

Unmetric, a social media benchmarking firm, recently conducted research on the prowess of several retailers. According to Unmetric: “Wal-Mart has more than 17 million Facebook fans and Target has 14 million. Target dominates on Twitter with more than 339 thousand followers, which makes its total approximately double that of Nordstrom and Wal-Mart during the period covered in the report from January 1 to June 30, 2012. But more interesting and compelling from a business perspective is the fact that Target is the fastest-growing apparel retailer on Facebook. In the period covered in the report, Target grew its Facebook likes by 83%. Macy’s and Wal-Mart were tied for second with growth rates of 54%.”
Click the image to learn more, as reported by Retail Info Systems News.

 

This entry was posted in Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , . Bookmark the permalink.

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