Super 8 is a global discount-oriented hotel chain. In recent years, it has been rapidly expanding its worldwide efforts, especially in China.

According to Microsoft Case Studies: “As one of the largest operators of budget hotels in the world, Super 8 Worldwide operates more than 2,300 hotels globally and has a total of more than 126,000 rooms. The first Super 8 location opened for business in Aberdeen, South Dakota, in 1974. Super 8 Worldwide has been consistently committed to providing all guests with clean rooms and friendly service. Super 8 Worldwide entered China in April 2004 and opened its first hotel in Beijing on June 8 of the same year. Within seven years, Super 8 (China) Co., Ltd., the registered management company of Super 8 Worldwide in China, had opened 450 Super 8 Hotels. The chain set an aggressive growth goal to expand its number of franchise hotels in China to 1,000 in three years. The budget hotel market is growing rapidly in China, and Super 8 China competes against many local chains. Super 8 China management had to make sure that it was growing at the right pace and in the right locations and that it arrived in communities before the competition did.”

Click the company logo to learn more about how Super 8 utilized Microsoft’s business intelligence tools in its Chinese expansion.