Pinterest (an online pinboard, where you can “organize and share things you love”) is a social media phenomenon, attracting millions of users each day — who “pin,” browse, get receipes, etc.

Now, it is time for retailers to better utilize Pinterest as a communications and promotion device. As Jaime Hoerbelt reports for Promo: “One platform that is well suited to many facets of niche marketing is Pinterest. The platform appeals to a variety of interests, such as fashion, travel, cooking, baking, and design, and it is easy to segment these topics into different boards with their own set of followers.”

Click the image to see Hoerbelt’s tips.