Cameras and Software That Track Our Shopping Behavior

Go into a grocery store and cameras may be watching you. These cameras are not looking for thieves, they’re looking for shoppers! The cameras are focused on the tops of peoples’ heads (so it’s anonymous), but they don’t have to see faces to track which store aisles get the most traffic and how long consumers spend looking over products.

 

 

This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing, Video Clips (non-career) and tagged , , , . Bookmark the permalink.

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