Google has been working quite hard to become a bigger player in the social media marketplace with its Google+ venture. But as of now, the results are disappointing.

As in Cotton Delo reports in Advertising Age: “Google+ launched brand pages six months ago, introducing new social lingo, including ‘hangouts,’ ‘circles,’ and ‘+1s.’ But strike up a conversation with a digital marketer these days, and talk of ‘+1s’ has been replaced by that of ‘pins.’ Rather than challenge Facebook and Twitter for mindshare, Google is a distant fourth to Pinterest, with its ‘pin it’ button now appearing alongside Facebook, Twitter, and E-mail buttons on prime Web real-estate such as eBay and Amazon product pages.”

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