Tag Archives: tips

Do You FULLY Understand What’s Involved with Personalization?

Posted on December 19, 2014 by bermanevansretail

As we have noted before (see 1, 2, 3), customer personalization is an important tactic for retailers — both online and offline. Recently, Neustar (a data-driven intelligence firm) published an interesting report on customer personalization: “Customers expect it. Technology enables … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | 1 Comment

Ten Videos on Careers in Retailing

Posted on December 17, 2014 by bermanevansretail

Here are a wide variety of videos about a career in retailing. They cover a lot of bases for you to think about.   Retail Careers   Want a Career in Retail?   Career Profile: Retail Merchandiser & Territory Assistant, … Continue reading →

Posted in Career Video Clips, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , | Leave a comment

Are YOU Doing What Employers Are Looking for During the Job Search?

Posted on December 11, 2014 by bermanevansretail

Are you doing all that you can to excite potential employers? As Tracey Parsons, CEO of CredHive (a job-credentialing firm), writes for Careerealism, there are several things that employers seek in candidates: Follow instructions — “At my company, we require … Continue reading →

Posted in Career Useful Information, Careers in Retailing | Tagged , , , | Leave a comment