Tag Archives: strategy

The Interaction of Location Planning and Merchandising

Posted on June 16, 2012 by bermanevansretail

Store location planning and merchandise planning are closely intertwined. Click the image below to learn more.

Posted in Part 4: Store Location Planning, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Choosing a Retail Store Location

Posted on June 16, 2012 by bermanevansretail

As Shari Waters observes: “Where you choose to locate your retail business will have a major impact on everything your shop does. The difference between selecting the wrong location and the right site could be the difference between business failure … Continue reading →

Posted in Part 4: Store Location Planning | Tagged , , , , | Leave a comment

Fair and Square Pricing at J.C. Penney

Posted on June 14, 2012 by bermanevansretail

In February 2012, J.C. Penney revamped its pricing approach — by cutting everyday prices and reducing the number of sales. To date, this approach has not lived up to the firm’s expectations. What do you think?

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment