Tag Archives: Social Race Media

Customer Effort Checklist

Posted on November 1, 2017 by bermanevansretail

Unfortunately, too many retailers don’t do enough research on the customer experience. These firms really do not “get” where they come up short. A good tool to use is a customer effort checklist.   A Customer Effort Checklist Consider these … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment