Tag Archives: post-holiday

Combatting Post-Holiday Blues

Posted on December 28, 2014 by bermanevansretail

TIPS FOR BETTER RETAILING: “Combatting the Post-Holiday Blues” by Joel R. Evans and Barry Berman Now is the time to be prepared for the after-holiday period. This time is often a psychologically down one for both customers (who start to get … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | 2 Comments