Tag Archives: eye tracking

Retailers Now Tracking Shoppers’ Eye Movements

Posted on July 14, 2012 by bermanevansretail

To determine more about what spurs shoppers’ decisions, retailers are experimenting with eye-tracking technology. Watch this Wall Street Journal video to learn more. [Note: There is a brief ad at the beginning of the video.] Photo by Getty Images

Posted in Part 3: Targeting Customers and Gathering Information, Video Clips (non-career) | Tagged , , , | 1 Comment

What Recruiters Look at During the 6 Seconds They Spend on Your Resume

Posted on April 13, 2012 by bermanevansretail

Is YOUR resume ready to do the job? The images below are based on an eye-tracking study that indicates the “hot spots” that draw professional recruiters. How do recruiters QUICKLY scan your resume? Vivian Giang, writing for businessinsider.com, says: “Although we … Continue reading →

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