Using Customers to Help Sell Travel

Posted on June 24, 2012 by bermanevansretail
Social media and customer/friend endorsements are becoming much more important in the travel industry as a way to stimulate business. The endorsements often come in the form of travel diaries.
Jane L. Levere reports in the  New York Times that “campaigns by Crystal Cruises and Air France invite prospective customers to use special apps to create online photo souvenirs of their trips, which they can share with Facebook friends or post on the companies’ Facebook page. Crystal also has introduced an advertising campaign whose tagline is ‘Begin a new story.’ Sofitel, a high-end, global brand of Accor, the French hotel company, has begun a series of magazine ads, each containing a glamorous photo of a hotel opposite a photo of a handwritten travel diary page.” This is illustrated by the photo below.
Click the image for the full story.
Photo source: New York Times
Posted in Online Retailing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

Loblaw Careers

Posted on June 24, 2012 by bermanevansretail
Every day, over 135,000 full-time and part-time Loblaw colleagues serve customers in more than 1,000 corporate and franchised stores from coast to coast. This makes Loblaw one of Canada’s largest employers.
Posted in Career Video Clips, Careers in Retailing | Tagged , , , | Leave a comment

The Bon-Ton Stores and Its Employee Culture

Posted on June 24, 2012 by bermanevansretail
As Bon-Ton says at its career Web site: “You may not recognize our corporate name, but you’ve probably been in one of our stores.  Bon-Ton operates stores under various names in 23 states, Bon-Ton, Boston Store, Bergner’s, Herberger’s, Elder-Beerman, Parisian (Detroit Area), Carson’s, and Younkers. We’re big enough to offer interesting, challenging career paths in everything from fashion and sales, to store management and corporate operations.  Yet we’re small enough to pay attention; to our customers, our communities and our associates. That’s what makes us different from other retailers.”
Here are two videos from Bon-Ton.
Posted in Career Video Clips, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , | Leave a comment