Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

Online Shopping Security

Posted on June 25, 2012 by bermanevansretail

Jason Teichman, the chief marketing officer of Web.com discusses how people should protect their privacy when shopping online.    

Posted in Online Retailing, Privacy and Identity Theft Issues, Video Clips (non-career) | Tagged , , , , | Leave a comment

Using Customers to Help Sell Travel

Posted on June 24, 2012 by bermanevansretail

Social media and customer/friend endorsements are becoming much more important in the travel industry as a way to stimulate business. The endorsements often come in the form of travel diaries. Jane L. Levere reports in the  New York Times that “campaigns … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

E-Tailer Customization: Convenient or Creepy?

Posted on June 24, 2012 by bermanevansretail

Is online cutomization — with the privacy issues that accompany it –going too far in  order to target offerings for specific consumers? Urban Outfitters provides a good case study of good intentions and overrreaching. As Natasha Singer writes in the … Continue reading →

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