According to APT (Applied Predictive Technologies): “Improving a retail business requires creativity and consistency. Although executives are full of ideas about how to improve their business, they lack the tools to consistently make the right ‘call.’ Great ideas, when tested poorly, flounder and their value is unrealized. Terrible ideas, when analyzed incorrectly, are pushed out to devastating effect. To provide leverage for modern executives, APT has created a suite of tools to enable optimal decision making, allowing managers to understand the true effect of any initiative, and to tailor and target their ideas for maximum profitability.”

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