KPMG recently conducted a large survey of the impact of technology on consumer lifestyles. Here is an overview of selected findings:

• “Today, consumers are talking about how technology enables their lifestyle. From buying goods online to keeping up with friends on social networks, consumers seem to be more and more reliant on a range of technologies that perform important – although often overlapping – tasks.”

• “Our survey highlights some key considerations that seem to drive consumer purchasing decisions. For one, there is a growing level of consumer concern regarding privacy and security, particularly when using new services or technologies. Indeed, the virtue of ‘trust’ may soon become one of the biggest competitive advantages for products and services across almost all industry groups.”

• “But the results also show that consumers are fixated on price, with many saying that it trumps all other considerations when selecting mobile operators, television options, and internet service providers.”

Click the cover for the full report.