Monthly Archives: May 2012

READ THIS STORY: How to Muddy Your Tracks on the Internet

Posted on May 3, 2012 by bermanevansretail

As Kate Murphy reports in the New York Times: “Legal and technology researchers estimate that it would take about a month for Internet users to read the privacy policies of all the Web sites they visit in a year. So … Continue reading →

Posted in Privacy and Identity Theft Issues | Tagged , , , , | Leave a comment

Target, Unhappy With Being an Amazon Showroom, Will Stop Selling Kindles

Posted on May 3, 2012 by bermanevansretail

The bricks-and-clicks versus clicks-only retail battle is ramping up! It is often reported that Google is scary as a competitor; but now, more firms are worrying about the challenge from Amazon.com. Click the image for the full story. Photo by … Continue reading →

Posted in Online Retailing, Part 6: Merchandise Management and Pricing | Tagged , , , , | Leave a comment

Why Online Merchants Need to Measure Lifetime Value

Posted on May 1, 2012 by bermanevansretail

As Daryl Logullo reports: “The E-commerce world is blistering with metrics such as average order value, conversion rate, customer acquisition growth rate, return on advertising spending, etc. Gathering this data from your analytics packages will quickly make you feel like … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information | Tagged , , , , | Leave a comment