Online food shopping has not lived up to many predictions. However, the Internet has a growing role to play. As reported by eMarketer: “‘What is changing—and rapidly—is how likely grocery shoppers are to use a variety of digital tools to research and plan purchases, whether or not those purchases ultimately are made online,’ said Krista Garcia, eMarketer analyst . ‘These tools are affecting how brick-and-mortar retailers sell groceries, and how supermarkets and customers interact.’”

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