Monthly Archives: February 2012

The Dubious Science of Online Dating

Posted on February 12, 2012 by bermanevansretail

According to Professors Eli Finkel and Benjamin Karney, as reported in the New York Times, “For a fee, many dating sites will collect data about you, crunch the numbers, and match you with someone who, as eHarmony puts it, has been ‘prescreened for … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , | Leave a comment

Groupon’s Growing Pains

Posted on February 9, 2012 by bermanevansretail

As Shayndi Rice, writing in the Wall Street Journal reports, “Groupon Inc. went public on the promise of fast growth and future profits. But on Wednesday, some of those promises remained elusive. In its first major test since an initial public offering … Continue reading →

Posted in Online Retailing, Social Media and Retailing | Tagged , , , , , | 1 Comment

How Amazon Extends Its Brand with Facebook

Posted on February 7, 2012 by bermanevansretail

Janice Smithers “recently studied what Amazon.com is doing on Facebook and thought I would share some highlights from the deep dive. The most obvious take-away is that the nation’s leading online retailer appears to be smartly integrating its Facebook profile … Continue reading →

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