Tag Archives: Wickes

Retailing Can Involve B2B Marketing, Too

Posted on July 15, 2015 by bermanevansretail

When we think about the concept of “retailing,” we tend to focus on the company transactions that involve final consumers — those buying buying for personal or household use. We often do not consider how many retailers also engage in B2B … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment