Tag Archives: Via

Starbucks’ Schultz on Its Via Brand Instant Coffee

Posted on June 24, 2012 by bermanevansretail

Starbucks Corp. Chief Executive Officer Howard Schultz talked with Bloomberg’s Mike Firn in Tokyo about the outlook for sales of Via instant coffee as it started offering the powdered mix today in Japan, the world’s biggest market for instant coffee. Starbucks started offering … Continue reading →

Posted in Global Retailing, Part 6: Merchandise Management and Pricing, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , | Leave a comment