Tag Archives: success

McDonald’s: Ever Changing

Posted on May 28, 2012 by bermanevansretail

After a period of lackluster performance, McDonald’s is once again a retailing powerhouse. Part of McDonald’s current strategy involves an initiative known as “Changing. Together.” One of the menu items that McDonald’s has changed is the Happy Meal, which is … Continue reading →

Posted in Part 1: Overview/Planning, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Kim Williams: The Polka Dress

Posted on May 24, 2012 by bermanevansretail

The Polka Dot Press moved from the dining room of Kim Williams’ home to a storefront on Main Street in her Florida town. This stationery business has grown and offers opportunities to her local community. View Kim’s full story here.

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Video Clips (non-career) | Tagged , , , , | Leave a comment

Jim Adams: Falls Road Running Store

Posted on May 24, 2012 by bermanevansretail

Small-business owner Jim Adams of Baltimore Running shows how the sale of a great pair of running shoes buys lunch for his entire staff and powers America’s economy. Watch the video clip.

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Video Clips (non-career) | Tagged , , , , | Leave a comment