Tag Archives: publicity

Why You Can’t Win If a Story Goes Viral

Posted on March 16, 2012 by bermanevansretail

Click the photo for the story behind the story — how do you ever combat bad publicity that spreads like wildfire? The falsities spread about Apple’s working conditions in China. This is Mike Daisey, during his one-man show “The Agony … Continue reading →

Posted in Global Retailing, Social Media and Retailing | Tagged , , , , , | Leave a comment

Preparing for Social Media Crises

Posted on February 27, 2012 by bermanevansretail

” ‘Be prepared’ is not just the motto of the Boy Scouts, but a credo that every company should adhere to if it wants to be successful. And that includes having a sound strategy for social media interactions, including handling … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment