Tag Archives: Neustar

Do You FULLY Understand What’s Involved with Personalization?

Posted on December 19, 2014 by bermanevansretail

As we have noted before (see 1, 2, 3), customer personalization is an important tactic for retailers — both online and offline. Recently, Neustar (a data-driven intelligence firm) published an interesting report on customer personalization: “Customers expect it. Technology enables … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | 1 Comment