Tag Archives: movie

Gillette Promotion Called Best Movie Tie-In of 2015

Posted on December 29, 2015 by bermanevansretail

Entertainment Retailing Is Big in 2015! See Gillette’s Movie Tie-In. Evans on Marketing The year 2015 will be remembered for mega blockbuster movies and an unprecedented use of promotional tie-ins to movies. According to Advertising Age, Gillette earned the “‘sharpest … Continue reading →

Posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , | 1 Comment