Tag Archives: center

Making Shopping Malls More Experiential

Shopping center developers have been experimenting with a lot of new tactics to attract more customers — and to get them to stay longer. As Stephanie Clifford writes in the New York Times: “Glimcher Realty Trust, which owns and manages … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning | Tagged , , , | Leave a comment