Tag Archives: car rental

Car Renters Beware!

Posted on April 7, 2013 by bermanevansretail

Car rental agencies generate a lot of profits from the supplemental  insurance coverage offered to customers. In some instances, this insurance is marketing aggressively — some would say too aggressively. According to a recent New York Times story by Tara … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues | Tagged , , , , , , , , , , , , , | Leave a comment