Tag Archives: Burger King

Is Burger King Ready for a Comeback?

Posted on June 12, 2012 by bermanevansretail

In 2011, Wendy’s became the number two burger chain (franchise operator) in the United States, dropping Burger King to the third position. Now, Burger King is poised for a comeback — of sorts. Advertising Age’s Maureen Morrison reports that: “It’s … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , , | Leave a comment