Tag Archives: Argentina

A Technological In-Store Extravaganza for Tropicana

Posted on May 27, 2012 by bermanevansretail

As reported by Shareen Pathak in Advertising Age: “+Castro, the creative hot shop, led by innovation director Nico Pimentel, created a brilliant point-of-sale installation that combined water and augmented reality to launch the Tropicana Twister in Argentina. Here’s how it works: … Continue reading →

Posted in Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , | Leave a comment