China’s Massive Web Audience Turns to Social, Mobile, Video

Posted on March 6, 2012 by bermanevansretail
In China, the growth in the use of social, mobile, and video media is enormous.
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Five Ways to Derail Your Interview

Posted on March 6, 2012 by bermanevansretail
As reported by Rachel Farrell at MSN Careers: “An interview is one of the hardest things to obtain as a job seeker — and unfortunately, it’s also one of the easiest ways you can lose the job opportunity. Interview mishaps happen to everyone, but the key to avoiding them is to relax and be yourself, says Laura Rose, a life and business coach and owner of Rose Coaching.”
Click the image for the full article at MSN Careers.

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How to Create a Hugely Successful Global Internet Marketing Campaign?

Posted on March 3, 2012 by bermanevansretail
“Evian’s video of Roller Skating Babies was not only watched millions of times on YouTube but it has also inspired a huge amount of different versions of this video with different sound tracks all over the world. This is a masterpiece of viral marketing. But note also that the content is here king, i.e. you have to have something that attracts the interest and makes people to share it – and at the same time simple enough marketing message behind it so that it is easy to remember and naturally attaches to your brand.”
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Posted in Global Retailing, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment