Small Businesses Are Charging Ahead

Posted on March 28, 2018 by bermanevansretail

Many small business trends are worth studying. Now, let’s consider how small businesses are charging ahead.

According to Vangie Beal for Webopedia:

“A small business is privately owned and operated. And it typically employs a small number of workers. In the United States, the the U.S. Small Business Administration (SBA) sets the criteria for legally defining a small business.”

These are among the criteria by the SBA [Source: SBA’s definition of a small business concern]. Besides the ones listed, a number of criteria determine whether a firm is defined as a small business:

  • Manufacturing. Maximum employees = 500 to 1500
  • Wholesaling. Maximum employees = 100 to 500
  • Services. Annual receipts not exceeding $2.5 to $21.5 million
  • Retailing. Annual receipts not exceeding $5.0 to $21.0 million
  • General and heavy construction. Annual receipts not exceeding $13.5 to $17 million
  • Special trade construction: Annual receipts not exceeding $7 million
  • Agriculture. Annual receipts exceeding $0.5 to $9.0 million

 

See How Small Businesses Are Charging Ahead

In the view of Katie Horne, writing for Digital.com:

According to the U.S. Small Business Administration, nearly 30 million small businesses exist in the United States. And they employ 47.8 percent of US workers. Furthermore, all of these small businesses have a big impact on the US economy through job creation, innovation, and economic impact.”

To bolster her case, Horne cites these data:

 

Startups

“Startup owners span the whole gamut in age, gender, race, and other background/demographic factors. With one-half between 50 and 88 years of age. And with two and a half million owners being veterans of the armed forces.”

Small Businesses Are Charging Ahead -- Startups

 

Income

“According to PayScale, the median income for a small business owner averages around $59,000 per year. And most people fall into the range of $26,000 to $153,000. Also, PayScale cites geographic location with the largest influence on the owner’s income.”

Small Businesses Are Charging Ahead -- Earnings

 

Survival

“Statistics about business survival rates: Two-thirds survive at least two years. Half survive at least five years. One-third will survive at least ten years.”

Small Businesses Are Charging Ahead -- Survival

 

Cybersecurity

“Hackers, more often than not, target small businesses. Thus, 43% of cyber attacks target small businesses. And unfortunately, only 14% can mitigate such risks effectively.”

Small Businesses Are Charging Ahead-- Cybersecurity

 

Social Media Marketing

“In 2015, only 13% of small businesses reported that they use social media for communicating with customers. But given the growth in spending by small business owners, clearly many realize the importance of social media marketing.”

Small Businesses Are Charging Ahead - Social Media
 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 8: Putting It All Together | Tagged , , , , , , | Leave a comment

Matching Your Resume to the Job

Posted on March 27, 2018 by bermanevansretail

Yesterday, we looked at key resume mistakes to avoid. To complement that post, we now consider matching your resume to the job.

This post is by guest blogger Bart Turczynski. He is a career expert. And a content editor. His career advice has been published by Workopolis, HuffPost, and CareerBuilder. Thank you to Bart and to Uptowork.com — a career advice site — for the discussion and visual in the post.

 

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Matching Your Resume to the Job

How do you target your resume to get that unicorn marketing job? You are great at marketing. You would sell Google Ads to Google. But there’s something preventing you from landing that one-in-a-million job.

Want to know what that is? Your marketing resume. If you want to do marketing for that unicorn company, you need to do your magic and market yourself first.

You know what employers hate about all the resumes they receive? When they feel like something has not been written with them in mind. Did you know this? In fact, 1 in 3 recruiters auto-reject generic resumes.

The solution is to apply personalized marketing special sauce. Does one-size-fits-all work? Nope, one-size-fits-you.

The infographic below will help you to customize your resume to meet the specific employer’s needs. And it will boost your chances of landing a job.

By the way, if you do not apply directly to the hiring manager or the business owner, your resume will probably go through an applicant tracking system (ATS). Such a tracking system is kind of like Google’s slower cousin. It tracks use of resume keywords and rates each application on how well it matches the job description.

By reading the infographic that follows, you will be able to figure out what the job listing requires. Then, tailor your resume. And use the right keywords. You’ll land that job faster than you would otherwise. Click the image; and then click it again in the new window for a larger version.

 

Matching Your Resume to the Job

 

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Avoid Making Resume Mistakes

Posted on March 26, 2018 by bermanevansretail

We have posted extensively about the keys to good resumes. But we also need to avoid making resume mistakes. That is the subject of the current post.

Before looking at mistakes to avoid, consider these job-oriented posts:

And PLEASE click here to take an insightful career quiz to learn more about yourself. As well as the path for you to pursue.

 

Avoid Making Resume Mistakes

As we know, the job search can be time-consuming, ego-deflating, and emotionally tough. To put our best foot forward, we must carefully prepare and execute each step in the process. And this includes seeking out possible employers. And preparing superior cover letters and resumes. In addition, interview preparation is a must. Thus, to the best of our ability, we must strive to avoid manageable errors during the process. What does this mean? We need to be conscientious in all that we do.

With the preceding in mind, let us focus on developing the resume. And look at many of the errors that can — and must — be avoided.

As Lindsay Kolowich reports for HubSpot:

“Crafting a standout resume is a lot of work. Not only do you have to write it. But you also have to check (and double-check) for typos, even out your margins, make sure you’re not repeating the same action verb 10 times … the list goes on. In other words, knowing what makes a good resume also means knowing what makes a bad one. And while there are a lot of little things you’ll want to check before sending your resume, aka “curriculum vitae” (CV), to a recruiter, some are more important than others.”

“In the name of prioritization, check out the infographic below from StandoutCV for a list of nine resume mistakes you definitely don’t want to make the next time you apply to an open position. Then, see a brief list of advice to keep bookmarked when you find your dream job.”

Avoid Making Resume Mistakes

 

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