Category Archives: Part 4: Store Location Planning

This sub-category encompasses trading-area analysis and site selection.

Location Planning: A Scientific Approach

London-based Javelin Group is a full-service store location consultant with an objective, systematic approach. Visit the firm’s Web site or click on its brochure to learn more. (Select open when requested for this PDF file.)

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The Interaction of Location Planning and Merchandising

Store location planning and merchandise planning are closely intertwined. Click the image below to learn more.

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Choosing a Retail Store Location

As Shari Waters observes: “Where you choose to locate your retail business will have a major impact on everything your shop does. The difference between selecting the wrong location and the right site could be the difference between business failure … Continue reading

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