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Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional
Personalized Products Please. But Can They Create Profit?
Until recently, mass customization was extremely difficult for some large firms. But this has now changed for companies such as Nike. As Rupal Parekh writes in Advertising Age: “Consumers’ desire to have a hand in the products they buy has been a … Continue reading
Is the Era of Big Box Retail Dominance Coming to an End?
Big-box retailers have been dominant over the last two decades. But is this changing? That is the question raised recently by David Welch, Chris Burritt, and Lauren Coleman-Lochner, writing for Bloomberg: “The new mantra is small box. While Best Buy, … Continue reading
Kim Williams: The Polka Dress
The Polka Dot Press moved from the dining room of Kim Williams’ home to a storefront on Main Street in her Florida town. This stationery business has grown and offers opportunities to her local community. View Kim’s full story here.
