Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

E-Gift Cards: The Impact on Consumer Loyalty

Posted on July 11, 2012 by bermanevansretail

E-gift cards are gaining in popularity. According to Promo’s Patricia O’Dell: “Marketers of loyalty programs are discovering the value in E-gift cards as a way to deliver instant gratification once a particular threshold is met, to say thanks or apologize … Continue reading →

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Retail Redefined – Investing for Success Through 2015

Posted on July 11, 2012 by bermanevansretail

Click the image to access this Retail TouchPoints report sponsored by Junction Solutions: “The report will help retailers plan and prioritize around emerging trends from now through 2015.”

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Cutting Down on “Sinful” Food Offerings

Posted on July 9, 2012 by bermanevansretail

Because of rising concerns about the problem of obesity, food manufacturers and retailers have been bombarded with a lot of criticism and threats of new regulations. In response, many companies are doing more address this problem. Alec Foege, in reporting … Continue reading →

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