Author Archives: bermanevansretail

Careers at Helzberg Diamonds

Here are two Helzberg Diamonds career-oriented video clips, one on corporate and the other on retail. Corporate Retail

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The Career Path to Becoming a Retail Rock Star CEO

As Barbara Farfan writes: “It’s hard to pinpoint when or why it began, but these days the CEOs of America’s best known companies have attained a fame that rivals that of professional athletes and rock stars.  High-profile corporate leaders are … Continue reading →

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Outsmarting Retail Tricks

As discussed in this video from CBS TV: “Retailers work hard to manipulate us, tweaking price tags and offering ‘special’ promotions to get us to spend more than we normally would. Farnoosh Torabi goes over five common tricks to avoid … Continue reading →

Posted in Part 1: Overview/Planning, Part 6: Merchandise Management and Pricing, Video Clips (non-career) | Tagged , , , | Leave a comment