Nordstrom and GQ Announce Integrated Multi-Media Strategy

Posted on July 1, 2012 by bermanevansretail
Nordstrom,  JWN, and GQ recently announced a new multi-media strategy. Nordstrom will operate an online store and offer “GQ Selects,” which is a selection of men’s products especially selected from GQ  by the magazine’s editors. Starting with the July 2012 issue, the products will be designated in the magazine, compiled on GQ.com, and available to buy on NordstromMen.com.
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