Dixons Deploys Analytics for Store Location Planning

As Antony Savvas reports in Computerworld UK, Dixons Retail is utilizing analytical software to determine where to locate stores in optimal locations in Great Britain and elsewhere. “The electrical retailer is using the MapInfo Professional geographic analysis tool, from supplier Pitney Bowes Business Insight (PBBI), in order to optimize the location of stores in the United Kingdom, Ireland, Italy, Spain, Turkey, and Nordic countries.”
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Dixons deploys analytics for store location planning

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