Consider these observation from eMarketer: “As traditional retailers lose customers to Amazon and other online pure plays, more merchants are coming to see store pickup programs as a powerful way to win back customers. ‘Once a shopper enters a store to collect an online purchase, a retailer can realize multiple benefits,’ said eMarketer principal analyst Jeffrey Grau and author of the new report, In-Store Pickup: Retailers Expand Efforts to Win Over Online Shoppers. ‘People who pick up orders at a store often make additional purchases. And converting a single-channel shopper into a multi-channel shopper typically results in a significantly more profitable customer.’”

Click the chart to learn more from this eMarketer June 2012 article.