Starbucks’ Schultz on Its Via Brand Instant Coffee

Starbucks Corp. Chief Executive Officer Howard Schultz talked with Bloomberg’s Mike Firn in Tokyo about the outlook for sales of Via instant coffee as it started offering the powdered mix today in Japan, the world’s biggest market for instant coffee. Starbucks started offering Via several months ago across the United States, where it expects to double distribution to 30,000 locations, including grocery stores, by the end of the 2012 fiscal year’s third quarter.
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This entry was posted in Global Retailing, Part 6: Merchandise Management and Pricing, Retail Executive Interviews, Video Clips (non-career) and tagged , , , , , , . Bookmark the permalink.

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