Cabela’s is the “largest mail-order, retail, and Internet outdoor outfitter in the world.”

Recently, eMarketer conducted an interview with Cabela’s Derek Fortna, who has had a large role in the firm’s success: “In his seven years with outdoor adventure retailer Cabela’s, Derek Fortna has spearheaded various digital marketing programs, including the brand’s entrée into social media, its paid search campaigns, and its global E-commerce strategy. Cabela’s, which has sold internationally since the late 1990s, fine-tuned its global E-commerce approach a few years ago with a new vendor partnership and a global marketing push. Fortna told eMarketer’s Lauren McKay about Cabela’s experience selling internationally, and where the brand plans to pay special attention in the future.”

Click on Derek’s photo to read his eMarketer interview.