Etsy: A Different Kind of Online Retailer

Here’s how Etsy describes itself: “Etsy is the world’s handmade marketplace. Our mission is to empower people to change the way the global economy works. We see a world in which very-very small businesses have much-much more sway in shaping the economy, local living economies are thriving everywhere, and people value authorship and provenance as much as price and convenience. We are bringing heart to commerce and making the world more fair, more sustainable, and more fun.”
Click the image to visit Etsy.

This entry was posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Social Media and Retailing and tagged , , , . Bookmark the permalink.

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