Tag Archives: Tesla

Former Apple Retail Exec Reinvents the Car Buying Experience

Posted on June 25, 2012 by bermanevansretail

As Carmine Gallo reports for Forbes, auto firms are working hard to enhance the shopping experience. An example is Tesla, a niche player in the market: “The all-electric Tesla Model S turned heads at the Detroit Auto Show. If you want … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment