Tag Archives: Banco Popular

A Hit Song Carries a Potent Message from Puerto Rico’s Banco Popular

Last year, Banco Popular, Puerto Rico’s largest bank, changed the lyrics to one of the country’s most popular songs in a bid to help end an almost eight-year recession. Recently, the campaign, created by JWT, won the Grand Prix Lion … Continue reading

Posted in Global Retailing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , | Leave a comment