Jon Schepke writes in Chief Marketer that: “According to BIA/Kelsey, 90 percent of consumers use search engines when researching products or services in their local area. Because of this shift in local search commerce, Google began more aggressively promoting local search results in October 2010.  In turn, advertisers have increased their local marketing investment.  Borrell Associates forecasts local advertising will grow to reach $19.9 billion in 2012.”

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