Mark Kelso of Pamida shares the retailer’s Kelso shares the retailer’s pricing optimization approach. It partnered with Revionics, which ‘offered us the ability to manage the unmanageable,” he says. “It’s almost impossible to analyze anything on a manual basis.”

Pamida is a general merchandise retailer that provides apparel, seasonal items, sporting goods, housewares, pet care, grocery items,  and electronics.