According to CrossCap: “Retail marketers possess an ever-increasing need for a constant one-view of merchandising, marketing, and store operations. This very need is what inspired CEO, Craig Bushert, to found CrossCap in 2001: to help senior-level marketing executives manage their marketing investments. Driven to provide a solution that addresses the difficulties of channel management, one-view marketing, and marketing effectiveness, Bushert began developing CrossCap’s ‘real time’ Marketing and Media Management tool that helps major corporations and marketing departments do just that.”

Check out CrossCap’s Retail Marketing Blog.