As Carmine Gallo reports for Forbes, auto firms are working hard to enhance the shopping experience. An example is Tesla, a niche player in the market: “The all-electric Tesla Model S turned heads at the Detroit Auto Show. If you want to learn more about the car you might consider heading to the mall. That’s right, Tesla stores are being built where consumers live part of their lives — at the shopping mall. It’s a design philosophy that is not unlike the idea behind locating Apple stores in malls in 2001. Former Apple Retail executive George Blankenship is now Vice-President of Sales & Ownership Experience at Tesla. In his role, Blankenship is reinventing the car buying experience by making sure people leave the store with a smile. ‘We’re not selling you anything. We want you to feel differently when you leave the store. People start talking about Tesla not because we’re pounding it into them but because they’ve experienced it themselves. The goal is to engage you in a way that you’ve never experience in any other store.'”

Click the photo to learn more from Carmine Gallo in Forbes.