According to JWT Intelligence: “Online clothes shopping has come a long way from the beginnings of the Internet, when consumers were split between seeing it as the ultimate in convenience (infinite inventory without leaving home!) or a big waste of time (endless scrolling through products! And why buy without trying on?). More than ever, new technologies and strategies are helping to answer the critics and bring the advantages of real-world shopping to digital fashion scouting.”

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 Photo by Macy’s.