Tag Archives: Nike

Personalized Products Please. But Can They Create Profit?

Posted on May 25, 2012 by bermanevansretail

Until recently, mass customization was extremely difficult for some large firms. But this has now changed for companies such as Nike. As Rupal Parekh writes in Advertising Age: “Consumers’ desire to have a hand in the products they buy has been a … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information | Tagged , , , | Leave a comment