Tag Archives: “Changing Together”

McDonald’s: Ever Changing

Posted on May 28, 2012 by bermanevansretail

After a period of lackluster performance, McDonald’s is once again a retailing powerhouse. Part of McDonald’s current strategy involves an initiative known as “Changing. Together.” One of the menu items that McDonald’s has changed is the Happy Meal, which is … Continue reading →

Posted in Part 1: Overview/Planning, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment